WORKSHOP: Hispanic and Asian Millennials: Best Practices to Engage Houston’s Fastest Growing Demographics

The Houston Chapter of the American Marketing Association is holding this workshop, “Hispanic and Asian Millennials: Best Practices to Engage Houston’s Fastest Growing Demographics,” on Thursday, May 8, 2014 at 8:00am-10:00am.

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Hispanics and Asians are the fastest growing ethnic groups in the US and Houston respectively.

With Hispanics comprising 62% of Houston ISD and Asians as the fastest growing ethnic group with a significant purchasing power, companies in Houston are paying close attention to these groups. We invite you to learn from our elite panelists who are ahead of the curve and have a plan of action on how to harness the purchasing power that these ethnic groups represent.

Attend our workshop and learn from our renowned group of panelists:

  • Understand their media habits and shopping behaviors
  • Know how to connect your brand to their choice set
  • Learn how Millennials in both ethnic groups value their family, heritage and community


  • Juan Tornoe, Chief Marketing Officer, Cultural Strategies
  • Salomon Dayan, Digital Group Account Director, Lopez Negrete Communications
  • Jaime Virkus, Marketing Manager, Coventry & Plantation Homes


  • Eric Melchor, Digital Marketing and Sales Channel Manager, Direct Energy


  • 8:00 am Registration, Breakfast and Networking
  • 8:35 am Welcome Address
  • 8:45 am Panelist Address
  • 9:20 am Panel Discussion
  • 10:00 am Q&A
  • 10:30 am Closing Announcements


Image source: OpenClips / Pixabay

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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