Upcoming workshops and training opportunities — IABC Houston, #lulacwomen

The 2012 LULAC National Women’s Conference is coming to Houston! The conference will be held April 13 & 14, 2012 at the Hilton Houston Post Oak. Registration is still underway. Cost is $100 for members and $200 for non-members. Since I am a speaker, I will definitely be there (check out the agenda). Please remember to use the #lulacwomen hashtag to let me know you’re going and when livetweeting the event. 

You are invited to attend the LULAC National Women’s Conference sponsored by the LULAC National Women’s Commission and chaired by LULAC National Vice President for Women, Regla Gonzalez.

The LULAC National Women’s Conference provides professional development workshops and seminars targeted to the needs of Latinas, and also highlight the contributions that Latinas have made to this country.

IABC Houston is hosting “Crisis Communications in a 24/7 Digital World” on Thursday, May 24th at 11:15am. Cost is $40 for members and $50 for non-members (early registration).

Crisis Communications in a 24/7 Digital World

It’s dark out and the storm has raged for hours. The power goes out for the third time, and this time, it doesn’t come back on. You crave information about what is happening and when your life will get back to normal…

These are situations the Corporate Communications Team at CenterPoint Energy prepares for on a daily basis. They can’t control mother nature, but they can control the information that those impacted receive and, sometimes more importantly, when they receive it.

At this event, Floyd LeBlanc will share how to prepare your organization for crisis communications in a world where 24/7 digitial media rules the airwaves. Your company may or may not service millions of homes in the Houston area, but it does have stakeholders invested in your business continuity. In our lunch session Mr. LeBlanc will discuss how to:

Review techniques to craft a response that highlights the company’s position within minutes of a crisis
Establish dedicated sub-websites to continuously update information after a wide-reaching crisis, such as a hurricane or tropical storm
Replace lengthy public notices with rapid webiste updates to give media and the public quick, clear information

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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