The need to market to Latina consumers

86% of Latinas are the decisionmakers for purchases in their homes, according to a study by Nielsen. This means that 86% of the decisions for the $1.2 trillion Latino market is make by U.S. Latinas. Are you marketing to them?

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Notes & recommended reading:

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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