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Movie Marketing to Hispanics

Does this make sense to you?

While Hispanic moviegoers typically amount to 22% of movie opening weekend sales, Hispanic targeted media budgets only amount to between 10% and 15% of the overall media buy of the big studios.

Maybe increased advertising would result in increased sales? And, just maybe, actually having relevant content would help too.

Today’s recommended read: Movie Marketing to Hispanics: Why the Glass is Still Half Empty

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