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Pitches by men more likely to get investors

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Think it doesn’t matter to investors if they get pitched by a man instead of a woman? In an ideal world, it would be the merits of the business plan and only that which would influence the outcome of the pitch. But, apparently, it’s not. According to this article in Entrepreneur Magazine, “investors were 60 percent more likely to invest in a pitch presented by a man.”

The article describes a test where the exact same pitch (from a script) was tested with men and women doing the pitching. Guess what happened? The pitches that were delivered by men were deemed more “logical” and and “fact-based” (according to the article).

Please go read it.

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Source: Do Attractive Women Have More Pull With Investors? The Answer May Surprise You.

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.

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