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Hispanics use social media most

2013.11 social media district-63773_smMarketing to Hispanics? Don’t overlook social media:

Hispanics are the most active group on social media networking sites, according to a new Pew Report, reinforcing the importance of this young demographic to the future of mobile advertisers, web-sites, and apps.

According to the survey, 80 percent of Hispanic adults in the U.S. use social media, that’s more than whites (70 percent) and African Americans (75 percent).

The survey shows an increase from 72 percent of Hispanics in 2012 to 80 percent now, an increase of 8 percent.

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About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.

Follow her on Twitter, subscribe to her Facebook posts, or circle her on Google+.

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