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Hispanics at NBC Universal

I’m reading on AdAge Hispanic about the new “Hispanics at NBCU” initiative:

NBCU’s TV network, cable and digital properties cover Spanish-dominant consumers to Hispanics who speak only English. Besides Spanish-language network Telemundo and English-language Hispanic cable channel Mun2, and both channels’ websites, other properties such as Oxygen, Bravo and iVillage have large Hispanic audiences.

“Real Housewives of Miami” has reached more than two million adult Hispanics, and “Bad Girls Club” on Oxygen reached more than 2.5 million acculturated Hispanics, Ms. Zalaznick said. She added that Hispanic families sit down together to watch “La Reina Del Sur” (“Queen of the South”), a new Telemundo drama about an innocent Mexican girl targeted by a drug gang who saves herself by becoming a powerful drug-trafficking boss.

Read the article, it’s just one more of those “Oh, My God! Hispanics watch our shows and actually spend money, so advertisers might want to target them too!” articles you just get tired of after a while. Stil, more exposure means more funding for shows. I hope.

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About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.

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