Hispanic consumers by the numbers

If you ever get the question about why the Hispanic consumer is important as a market, here are some numbers you can use:

Numbers don’t lie—and when you look at the data associated with the Hispanic market compiled by the recent U.S. Census, it tells a compelling story:

  • Hispanics became the largest minority group in 2004.
  • Between 2000 and 2010, 56% of the total U.S. population growth was due to Hispanic population
  • One in four babies born today are Hispanic
  • One in six people in the U.S. are Hispanic
  • Hispanics are 10 years younger than the general market
  • Hispanics will account for 95% of the teen population growth through 2020
  • 65% of all U.S. residents under 18 are Hispanic or of a multicultural mix

I’m certain that the numbers for Houston in particular would be more impressive. I will look for them and share them if I find them. 

Do you have a resource to share?

Recommended reading:

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

Follow her on Twitter, subscribe to her Facebook posts, or circle her on Google+.

Leave a Reply

%d bloggers like this: