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Hispanic consumers by the numbers

If you ever get the question about why the Hispanic consumer is important as a market, here are some numbers you can use:

Numbers don’t lie—and when you look at the data associated with the Hispanic market compiled by the recent U.S. Census, it tells a compelling story:

  • Hispanics became the largest minority group in 2004.
  • Between 2000 and 2010, 56% of the total U.S. population growth was due to Hispanic population
  • One in four babies born today are Hispanic
  • One in six people in the U.S. are Hispanic
  • Hispanics are 10 years younger than the general market
  • Hispanics will account for 95% of the teen population growth through 2020
  • 65% of all U.S. residents under 18 are Hispanic or of a multicultural mix

I’m certain that the numbers for Houston in particular would be more impressive. I will look for them and share them if I find them. 

Do you have a resource to share?

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About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.

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