HIMA Luncheon “How To Find Digital Influencers” June 13th

On Wednesday, June 13, 2012 the Houston Interactive Marketing Association is hosting “How To Find Digital Influencers.” At $45 for non-members, it’s a can’t miss:

How To Find Digital Influencers

Love it or hate it, our social activity is being ranked like a popularity contest. Services like Klout are labeling us with numbers, and ranking our influence based on algorithms. And more and more influencer identification sites are popping up every day.

But you’re a marketer – and this probably isn’t a newsflash to you. You probably know the value of an influencer. Third-party credibility is invaluable. Personal referrals outweigh Google searches. And a loyal army of ambassadors surely has a louder voice than your two-person marketing department.

So come and gain insight from both sides of the equation- the marketer and influencer – on the following:

  • Understand what a digital influencer is and how to identify them.
  • Anticipate risk and build loyalty through rewards.
  • Why trust, reach, resonance, relevance, and affinity are important in influence.
  • How to measure the impact of digital influencers.
  • How to target influencers online.
  • Tools for finding social media influencers.
  • Elements to consider when engaging social media influencers.
  • Measuring impact and return on investment

Our Panelist

  • Katie Laird, PR and Social Media Manager for, “America’s #1 Blinds Store”.
  • Gerome Sapp is the Founder and CEO of Fluencr, Inc., a new Web-based social media marketing platform that allows for social media marketers a transparent approach to ROI.
  • Meredith Riddle is the Senior Sales Executive at, Houston and Austin’s daily digital magazine which delivers in 24/7 real time the latest cultural events, lifestyle trends, society and more.
  • Aimee Woodall is the President of The Black Sheep Agency, an innovative marketing agency that creates an all-inclusive plan of attack to help reach their client’s target audience.

In addition to hearing from our experts, join us to network with other business owners, corporate marketers, and digital influencers in Houston. To register for the event and obtain more information, go to

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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