Facts about U.S. Hispanic Consumers

For those people who are still buying into the old myths, here are some key findings from Nielsen’s State of the Hispanic Consumer: The Hispanic Market Imperative report:

  • The overall U.S. population is graying, but the Latino population remains young
  • Technology and media use do not mirror the general market
  • Latinos exhibit distinct product consumption patterns
  • Rapid Latino population growth will persist
  • Hispanic culture is sustainable

Check out the full report

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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