digital “telenovela” to promote Old Navy

Ok, I have to admit I think this is an innovative use of media to promote feedback and interaction:

“Old Navy and Telemundo have launched the first digital telenovela-style miniseries that engages consumers to directly impact the fate of the lead character. The Spanish-language web novela, ‘Estilos Robados,’ is a six part miniseries filled with comedy and satire plus the expected telenovela drama and plot twists that audiences love.”

Nice idea. Have you seen it yet?


UPDATE # 1: K-mart’s “Madres Y Comadres Is Back with New Holiday Novelas.”

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

Follow her on Twitter, subscribe to her Facebook posts, or circle her on Google+.

Leave a Reply

%d bloggers like this: