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digital “telenovela” to promote Old Navy

Ok, I have to admit I think this is an innovative use of media to promote feedback and interaction:

“Old Navy and Telemundo have launched the first digital telenovela-style miniseries that engages consumers to directly impact the fate of the lead character. The Spanish-language web novela, ‘Estilos Robados,’ is a six part miniseries filled with comedy and satire plus the expected telenovela drama and plot twists that audiences love.”

Nice idea. Have you seen it yet?

Source: 

UPDATE # 1: K-mart’s “Madres Y Comadres Is Back with New Holiday Novelas.”

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.

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