Are you using SMART goals?

One of the first steps in any marketing or communications plan is to set your goals. Using the SMART acronym is a great way to help you set effective goals:

  • Specific – target a specific area for improvement.
  • Measurable – quantify or at least suggest an indicator of progress.
  • Assignable – specify who will do it; or Achievable.
  • Realistic – state what results can realistically be achieved, given available resources; or Relevant.
  • Time-related – specify when the result(s) can be achieved.

Of course, then you actually have to measure your progress, evaluate and make adjustments based on your results… and that’s a topic for another post.

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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