AMA Houston workshop on measuring client engagement

February 24, 2011 – Marketing Strategy SIG Event – Social Media: How are YOU measuring client engagement?

Now, more than ever, marketers are challenged with implementing and supporting social media programs when the CEO and CFO are demanding evidence of potential ROI before allocating dollars to marketing efforts.

Many rely on social media as a method to engage customers, however, they struggle to find ways to implement research and measurement practices that are comparable to those in place for traditional marketing channels.

Instead of emphasizing their own marketing investments and calculating ROI in terms of customer response, perhaps marketers should begin by considering consumer motivations to use social media and then measure the social media investments customers make as they engage with the marketer’s brands.

In this marketing strategy event, you will gain insight into how market leaders are creating and using engagement metrics. Be prepared to learn:

* Step by step methodologies for researching the social media landscape prior to launching your own program
* Examples of measurement tools which include specific types of dashboards available
* Insight into the relationship between social media marketing and search engine optimization strategies


  • Lindsay Baish, Social Media Manager, Landry’s Restaurants
  • Anita Perez, VP of Operations, TopSpot
  • Robert Salsman, Marketing Communications, Schlumberger

When Thursday, February 24, 2011 7:30am-10:45am

Where United Way of Greater Houston, 50 Waugh Drive, Houston, TX 77007-5813, 713.685.2300

Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20
(student ID required)

Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20
(student ID required)

Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card. Walk-in Registration will be available on site at the United Way the day of the event, but walk-ins are not guaranteed seating.

7:30-8:00am Registration and networking (coffee and breakfast served)
8:00-8:15am Announcements and introduction of speakers
8:15-10:00am Speaker presentations
10:00-10:30am Q&A
10:30-10:45am Closing remarks

Register online at by Tuesday, February 22, 2011 at 5pm

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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