Juan Alanis, know to most of us as JuanofWords, will be one of three speakers at this month’s Social Media Breakfast. This Houston event will be this Friday, May 10, 2013 at 8:30 AM. The other speakers are Fred Goodall and John Pacini. This month’s topic is “Bloggers and Brands: Finding the Perfect Pairing.” From the Facebook invite:
It seems sometimes that brands and bloggers have a challenging relationship. On one hand, brands want bloggers to talk about their products and services in a positive light, and bloggers want to represent brands that they really love and can feel good about promoting. On the other hand, bloggers can also pose a threat to brands when they don’t agree with the way a company is doing business or how they are marketing to customers.
We have invited a panel of bloggers (in this case Dads) to discuss what bloggers can really offer to a company or brand and how they wish brands would approach them. We will also talk about what brands should look for in a blogger and what will really move the needle when working with influential bloggers. In this fast-paced session we will discuss:
1. How to find influencial bloggers who can really represent your brand or company
2. What bloggers expect from companies who reach out to them
3. What the triggers are that can set off a blogger backlash
4. What is the best way for a blogger to approach a brand
5. Should bloggers be compensated, what about sponsored posts?
6. The problem with giveaways on a blog
And much more…
About Juan Alanis:
Juan blogs at Juan of Words, where he writes about culture, family, entertainment and language – what he calls the Hispanic lifestyle. Juan also works as a bilingual communications professional with experience in public relations, media management, journalism, written communications, multimedia development, web content management and publishing, corporate communications, and Spanish language translation.
Juan is also blogging for HispanicHouston.com (a project in which I am collaborating as well).