New Latina posted Nerd Wallet’s list of “10 Best Cities For Female Entrepreneurs” and Houston wasn’t on it!
- Washington, DC
- San Francisco
- Portland, OR
- San Jose, CA
I’m sure (as an unbiased observer) that Houston was at least #11.
This post from The Simple Dollar chooses Allstate as the best renters insurance for 2014 because of three factors:
- Policy Management
The post discusses other insurance companies that ranked high, who needs renters insurance, and things to consider when choosing who to get your policy with. Good info to have for when I need renters insurance again.
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Pew Research Center makes two predictions about the growth of Spanish in the US:
- “the number of Spanish speakers is projected to rise through 2020 to anywhere between 39 million and 43 million”
- “Today, three-fourths of all Hispanics ages 5 and older speak Spanish. However, that share is projected to fall to about two-thirds in 2020.”
These numbers may seem incongruous, but you have to take into account the “rising importance of U.S. births rather than the arrival of new immigrants to Hispanic population growth.” So the overall number of Spanish speakers is going to increase, but the percentage of Hispanics who speak Spanish is expected to decrease.
One of the important things to note in this information that is as more of the Hispanic population is born in the US, the percentage that speaks primarily English increases. This means that, for marketers, reaching out to the Hispanic community is going to be more about culture and less about language.
Have you met the “Upscale Latinos” market segment yet?
A recent report from Nielsen and the Association of Hispanic Advertising Agencies (AHAA) unveiled a powerful core segment of “upscale Latinos” that control 37 percent of the group’s $1.3 trillion spending power.
Nielsen is calling this group “The Most Influential Segment since the Baby Boomers.” Their characteristics:
- 15 million strong and growing (about 29 percent of total U.S. Hispanic population)
- Incomes of $50K-100K, typically supporting a family
- 85% have a household with 3 or more
- Younger than upscale non-Hispanic whites (33 years old compared to 39 years old)
- 75% under the age of 45
- Primarily gathered out West
- 60% live in the Southwest and Pacific Region
- As of 2012, there were approximately 4.8 million Latinos in Los Angeles County, the largest concentration of Latinos in a county (2012 Population Estimates)
- They live in a world of cultural duality
- Not trying to assimilate, enjoying the freedom to be bicultural
- 3/4 speak both English and Spanish
- More than 1/3 watch content in both languages
- Trendsetters and technologically savvy
- More likely to use smartphones and own iPads than their peers
- 50 percent more likely to manage their financial accounts from their mobile device
Read the complete story at Hispanic Trending.
The Houston Business Journal is reporting that a new study from Prudential Financial shows that 15% of US Hispanics are supporting older family members. This is twice the rate of the general population, which is 6%.
The study also showed that Hispanic Americans have less access to workplace-based retirement plans and, even when they do have access, they are still less likely to contribute to retirement plans.
Retirement planning is a learned behavior. We learn from others and then we teach our children. So let’s take the first step by learning about what to do; let’s take the next step in doing it; then let’s teach others in our community, including the next generation.
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Source – Study: Hispanics face more retirement challenges || Houston Business Journal
Can’t find your W-2 form? Request another copy from your employer! If they don’t provide you with one, call the IRS at 1-800-829-1040 and telling them about it; they can send a prompt to your employer on your behalf. As a last-ditch effort, use the IRS Form 4852 as a substitute (you will need your last pay stub from the year for the info).
SOURCE: How to Replace Lost Tax Documents || Mint blog
One of the first steps in any marketing or communications plan is to set your goals. Using the SMART acronym is a great way to help you set effective goals:
- Specific – target a specific area for improvement.
- Measurable – quantify or at least suggest an indicator of progress.
- Assignable – specify who will do it; or Achievable.
- Realistic – state what results can realistically be achieved, given available resources; or Relevant.
- Time-related – specify when the result(s) can be achieved.
Of course, then you actually have to measure your progress, evaluate and make adjustments based on your results… and that’s a topic for another post.
In Forbes list of the top 10 highest-paying cities for tech jobs, Houston ranked #8. The city has an average salary of $92,000 a year, which is actually down 2% from last year.
We beat out Austin in the rankings; they were listed as #10. I’m not sure how the magazine staff decided that, since Austin also has an average annual salary of $92,000. Their salary increased 3% over last year.
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- Source: The Highest-Paying Cities For Tech Jobs ||Forbes.
- Found via: Houston’s tech-job salaries shrink slightly, but tie with Austin’s || Houston Business Journal
In a recent ranking by Glassdoor, Houston-based Schlumberger ranked as the 4th best company for interns, reports the Houston Business Journal. This despite the fact that Houston ranks as number 11 in the number of companies that actually hire interns.
SOURCE: Houston company named top in the country for interns || Houston Business Journal